SPONSORSHIP OPPORTUNITIES
The Martin Luther King Holiday DC Parade will only take place with your support.
20th Annual MLK Holiday DC Peace Walk & Parade
Support Levels & Sponsorship Opportunities
Saturday, January 18, 2025
Entertainment & Sports Arena, Washington, D.C.
The MLK Holiday DC Peace Walk & Parade is one of the city’s most anticipated events, honoring Dr. Martin Luther King Jr.’s legacy of equality, non-violence, and community service. Your sponsorship helps us celebrate this legacy while engaging the community in activities like the Peace Walk, indoor parade, health fair, and live performances.
Explore the unique sponsorship opportunities below to find the best way to participate:
Presenting Sponsor – $30,000+
Exclusive Benefits:
-
- “Presenting Sponsor” designation on all event materials and promotions
- Naming rights for key areas, such as the main stage, health fair, or vendor space
- Prime banner placement throughout the arena, peace walk route, and health screening areas
- Opportunity to deliver opening remarks during the kick-off ceremony
- Exclusive commercial spots on arena monitors
- VIP suite access for Amazon executives and guests
- Extensive media and social media coverage, including logo inclusion in press releases and event livestreams
- Product showcase, activation or giveaway booth at the entrance or vendor area
Health & Wellness Sponsor – $20,000+
Exclusive Benefits:
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- Branding on health screening vehicles and go-go bus outside the arena
- Naming rights for the health fair, with prominent logo placement
- Commercial spots focused on health and wellness on arena monitors
- Sponsor branded health kits or giveaways distributed to attendees (provided by sponsor)
- On-stage acknowledgment during program
- Vendor booth at the health fair to showcase wellness initiatives
Entertainment & Parade Sponsor – $15,000+
Exclusive Benefits:
-
- Branding on/near go-go bus
- Sponsorship of live performances and entertainment groups
- Commercial spots on arena monitors during entertainment segments
- Speaking opportunity to introduce performers or make announcements
- Vendor booth to showcase products or services
Community Engagement Sponsor – $10,000+
Exclusive Benefits:
-
- Sponsorship of youth groups, community organizations, or performers
- Branded volunteer t-shirts worn by event staff and marshals
- Vendor booth inside the arena for direct engagement with attendees
- Sponsorship of community raffles or challenges with branded prizes (provided by sponsor)
- Social media recognition, featuring your brand in posts and the event livestream
Arena Digital Sponsor – $7,500+
Exclusive Benefits:
-
- Exclusive commercial spots on monitors throughout the arena
- Logo displayed on digital billboards and signage throughout key event areas
- On-site activation booth to engage with attendees
- Inclusion in social media and digital communications promoting the vendor space
Vendor Area Sponsor – $5,000+
Exclusive Benefits:
-
- Naming rights for the vendor area on the mezzanine level of the arena
- Vendor booth for product displays, services, or promotional giveaways
- Inclusion in social media and digital communications promoting the vendor space
Additional Support Opportunities:
Health Kit Sponsor
$2,500+
Provide branded health kits distributed to attendees at screenings or during the event.
Volunteer Sponsor
$1,500+
Support our team of volunteers with branded t-shirts, recognition during the event, and an opportunity to engage directly with attendees.
In-Kind Contributions
Contribute products, services, or resources to enhance the event experience. In-kind donors will receive recognition on event materials.
Marketing Opportunities:
Legacy Partners
$500+
(Local Small Businesses Only)
Gain a business feature in the Special King Issue of The Washington Informer, logo placement on the Legacy Partner banner, and logo listings on our Facebook and Instagram event pages, as well as the official MLK Holiday DC website.
Friends of the MLK Holiday DC Committee
$75
Logo featured on
the official MLK Holiday DC website.
Your sponsorship will be vital in creating an unforgettable experience that honors Dr. King’s legacy and engages the Washington, D.C. community. Together, we can inspire the next generation to commit to the noble struggle for equal rights.
For more information or to secure your sponsorship, please contact:
MLK Holiday DC Parade Committee
Phone: (202) 888-6834
Email: info@mlkholidaydc.org
Website: www.mlkholidaydc.org
Ad Options:
As part of the 20th Annual MLK Holiday DC Peace Walk & Parade, your brand can gain even more visibility through a special ad placement in The Washington Informer—a historic and trusted community publication founded by the late Dr. Calvin W. Rolark, co-founder of the Parade.
This Special King Issue will highlight the legacy of Dr. Martin Luther King Jr., as well as feature exclusive event coverage of the Peace Walk and Parade, reaching a wide audience in the D.C. metropolitan area.
Full Page Ad
- Price: $5,000
- Dimensions: 10.5″ x 12.75″
- Placement: Premium full-page ad in the Special King Issue, featuring prominent positioning and full-color design.
Bonus: Includes recognition on The Washington Informer website for two weeks, with a direct link to your website.
Half Page Ad
- Price: $3,000
- Dimensions: 10.5″ x 6.25″ (horizontal)
- Placement: Half-page, high-visibility ad, designed to reach readers with a compelling message in both print and digital formats.
Bonus: Includes a social media shout-out to The Washington Informer’s audience.
Quarter Page Ad
- Price: $1,500
- Dimensions: 5.125″ x 6.25″
- Placement: Quarter-page ad positioned alongside event features, ensuring visibility among readers interested in the Peace Walk & Parade.
Eighth Page Ad
- Price: $750
- Dimensions: 5.125″ x 3.125″
- Placement: Compact, yet effective, eighth-page ad that showcases your support for the event, perfect for small businesses or organizations.
Back Cover Ad
- Price: $7,500
- Dimensions: 10.5″ x 12.75″
- Placement: Exclusive back cover ad, guaranteeing maximum exposure to readers of this commemorative issue.
Bonus: Includes premium digital ad placement on The Washington Informer’s website for one month, with prime positioning.
Inside Front Cover Ad
- Price: $6,500
- Dimensions: 10.5″ x 12.75″
- Placement: Featured inside front cover ad with prime visibility for readers as they open the magazine.
Bonus: Includes a digital ad banner on The Washington Informer’s website for two weeks.
Inside Back Cover Ad
- Price: $5,500
- Dimensions: 10.5″ x 12.75″
- Placement: Inside back cover ad, ensuring significant visibility as readers close the issue.
Bonus: Includes a highlighted feature on The Washington Informer’s social media channels.
Deadlines:
- Ad Reservation Deadline: December 20, 2024
- Camera-Ready Artwork Submission Deadline: December 27, 2024
Ads can be in full color or black-and-white.
This is an excellent opportunity to showcase your support for the Peace Walk and Parade while reaching a broad, engaged audience through a trusted community publication.
For more information or to secure your sponsorship, please contact:
MLK Holiday DC Parade Committee
Phone: (202) 888-6834
Email: info@mlkholidaydc.org
Website: www.mlkholidaydc.org
Terms and Conditions
- The MLK Holiday Parade Committee (“The Committee”) will furnish sponsor with the sponsorship level and amenities according to the sponsorship level selected and paid for by the sponsor.
- Camera-ready marks or logos must be provided to The Committee and will be utilized in accordance with the sponsorship level indicated above.
- Sponsorship promotions and recognitions will commence upon receipt of the completed form and full payment and will conclude no later than May 31, 2025.
- Sponsor will make full payment of the sponsorship level selected no later than close of business on January 3, 2025.
- The Committee reserves the right to reschedule the parade and related events due to inclement weather, failed commitments, failure to reach agreements with city officials, or acts of nature.
- Neither The Committee nor its representatives will be responsible for any injury, loss, damage, or harm that may occur to the sponsor or their representatives from any cause whatsoever, regardless of how the claim is brought or how damage is characterized.
- Please make checks payable to Washington Informer Charities/for MLK HOLIDAY DC and mail to the address provided above. Payments can also be made online via the link listed.